What we do

To fulfill the objectives of the AFL Coaches Association, members are involved with a wide variety of development programs and courses funded by the AFLCA. Courses are designed and implemented to suit the individual needs of coaches and range from basic computer / IT training right through to tertiary management training degrees.

As a forum for AFL Coaches, the Association often acts as a discussion panel to provide feedback to the AFL in a number of areas including Rules and Regulations, Player Rules and media coverage of the game.

The Association recognizes excellence in coaching at their annual Awards Night and contributions to the development of Australian Football are highlighted during the evening.

The AFLCA develops clear pathways for coaches entering the AFL system, and works with Clubs to assist in the recruitment of new talent to the coaching ranks. Importantly the Association is responsible for the transition of coaches from one club to another, from football to other sports or from the AFL to other industries.

The Coaches Association positively promotes the profession of AFL coaching where possible and fosters relationships with other key stakeholders in the game including the AFL, AFL Players Association and various state football bodies.

The overall welfare and development of AFL Coaches is the key responsibility of the Coaches Association, assisting them in both their professional and personal life.